Workshop to Promote Creation of Business Improvement Area Coming to the Promenade
In 2010, The Town of Aurora completed a revitalization strategy entitled "The Aurora Promenade Concept Plan” for the commercial area along Yonge Street and Wellington Street. Within the implementation section of this strategy, it was identified that the Town should work with business owners to consider the establishment of a Business Improvement Area (BIA).
A BIA is a strategy and organization that allows local business people and commercial property owners to join together and, with the support of the municipality, organize, finance and promote economic development to carry out physical improvements in their area. The main goal is for business owners to work together to improve the promotion/marketing and beautification of an area.
There are now more than 230 BIA’s in Ontario. BIA’s also exist in every province as well as communities across the United States. In York Region there are BIA’s in Georgina, Markham, Newmarket, Vaughan and Whitchurch-Stouffville.
To date, Town of Aurora staff have developed a BIA information package and have met with approximately 15 business owners in the downtown area. Each business owner was provided with 10 copies of the information package and asked to help promote the idea of the creation of the BIA to other businesses in the downtown area.
Later this year, staff will host an information workshop for business owners to further promote the creation of a BIA in Aurora. In attendance will be guest speakers from other BIA’s and the workshop will be held at a downtown business location. Notice of the workshop will be provided to all businesses along the Yonge Street and Wellington Street corridors. The event will also be advertised through the Chamber of Commerce.
For more information, please contact Jim Kyle, Project Manager, Town of Aurora, 905-727-3123 ext. 4345 or firstname.lastname@example.org