The Plan
The Town of Aurora has developed this new Strategic Plan to identify and assess growth and development opportunities that ensure the future economic, social and environmental sustainability and health of Aurora. This Strategic Plan emphasizes the development of local assets which capitalize upon the many strengths and opportunities in the area.
To view the Draft Strategic Plan click on the link or image below.
Strategic Plan
Draft Strategic Plan
The Aurora 2031 Strategic Plan is a long-term planning document that describes the vision for Aurora in 2031. In order to fulfill this vision, a series of goals and related objectives have been developed to further describe the broader vision. The vision, goals and objectives provide long-term direction to inform future decision making. The actions represent the Town's current detailed plan to work towards the vision. The intent is to review and update the action plan every five years to progressively move towards the 2031 vision.
Draft Guiding Principles
Guiding Principles are the architectural framework to enact the vision. The following Guiding Principles were developed from information provided through the consultation process and reflect the shared values of Aurora. They articulate the ethical standards by which an organization makes decisions and conducts activities. The Strategic Plan is framed by the following seven Guiding Principles:
- Commitment to the Strategic Plan as a long term planning document
- Leadership in corporate management
- Broad community outreach and engagement with partners, businesses, newcomers and community groups to ensure inclusiveness
- Recognition and encouragement of community contributions and volunteerism
- Leverage partnerships
- Dignity and integrity
- Progressive corporate excellence and continous improvement
The following vision and goals are included in the draft Strategic Plan:
- Vision: An innovative and sustainable community where neighbours care and businesses thrive
- Community Goal: Supporting an exceptional quality of life for all
- Economy Goal: Enabling a diverse, creative and resilient economy
- Natural Environment Goal: Supporting environmental stewardship and sustainability


